The Most Important Prep Job Before Starting a Business
If you want to be part of a startup management team, or be the founder of your own company, what job should be in your resume? Sales!
First of all, if you are planning to start a business, someone has to get the product into the hands of paying customers. Those who can do this successfully are the most valuable people in the company, and generally get paid first.
Nothing happens in business until there’s a sale, and a business is worth exponentially more to investors when there’s live customer with real money committed to buying the company’s product.
Getting customer feedback and learning to deal with and overcome rejection. No matter how good the product, not everyone will buy some things – even if they are offered free. Being able to handle the stress of rejection, and learning to overcome these objections and make the sale consistently comes from experience. If you find that you just cannot handle this rejection, then life in a startup will be very difficult indeed.
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